In praise of the iPad: A contrarian view
Filed under: iPod Family, iPhone

If there has been an editorial theme about the iPad over the last few days, it's been this: it disappoints. Pundits and consumers alike have been underwhelmed by the name (I mean, seriously, does anyone in the product naming department use feminine hygiene products? How many of these devices are going to be named "Max"?), by the physical design (Can you say "Un-Ives-like Bezel" three times fast?), by the missing features (no camera, no multitasking, still no Flash), and so forth. And yet, despite these seeming flaws, I'm wildly enthusiastic about the tablet. I think part of that enthusiasm is attributable to the fact that I'm a dyed-in-the-wool netbook user... and we are the actual target audience for the device.
Steve Jobs laid out the raison d'etre for the tablet right at the start of his presentation. Apple was going after the part of the market that wanted light computing: more than a phone could deliver and less involved than a laptop demanded. Ergo, the netbook. The list of things in the middle column of his main slide reflected the exact way that netbook users operate: checking the mail, surfing the web, enjoying some media. That's exactly how my parents use their netbook, how my friends do, how I do. We're coffee-shop, hotel, and passenger-seat netbook users. To that, you can add city commuters and airline passengers among those who have driven the netbook craze.
Netbooks are great. They are small, they are insanely cheap, and they offer just enough functionality to get a few things done without jumping into serious work that would demand a full-sized screen and keyboard. I know approximately three badzillion netbook users, and with very few exceptions, they are all Windows users.
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In praise of the iPad: A contrarian view originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 29 Jan 2010 13:30:00 EST. Please see our terms for use of feeds.
In praise of the iPad: A contrarian view originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 29 Jan 2010 13:30:00 EST. Please see our terms for use of feeds.
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