Filed under: Software, Apple, iPhone

Apple's
excited about mobile advertising (and it certainly seems like they're setting up a plan for local ads), but to devs, they say, "not so much." Apparently they've
sent out a message that says location services should only be used to provide "beneficial information," not targeted advertising. Any apps that include ads targeted to where you and your iPhone are will be rejected posthaste, says Apple.
There's a few things going on here --
Mobile Entertainment wonders just what "beneficial information" means. Certainly apps like Foursquare and
MyTown provide business information based on your iPhone's location, and Foursquare especially is
working on local deals with places that you've checked-in to -- is that considered advertising?
And a few developers, including our friend
Craig Hockenberry (MacNN messed up Chock's name
in their post) say that
Apple wants location-based ads for themselves. Kind of a jerk move by Apple, but if that's where the money is, I guess you can't blame them.
Apple prevents App Store devs from using location-based ads originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 05 Feb 2010 15:00:00 EST. Please see our terms for use of feeds.
Apple prevents App Store devs from using location-based ads originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 05 Feb 2010 15:00:00 EST. Please see our terms for use of feeds.
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