Filed under: Gaming, Software, Apple, Developer, iPhone, iPad
On the third day of
GDC 2010, Ngmoco's Neil Young took the stage in one of the largest rooms at the conference to talk about what his company had "unlearned" in its time in the App Store. Ngmoco has become a large and polarizing figure in the world of App Store development -- after starting out
with a big investment from the iFund, it's moved quickly to become one of
the biggest iPhone-only developers, and after starting out with a few premium titles like the very successful Rolando, have recently made waves with
its "freemium" business model. Young talked about the company's history so far, and went in-depth on Ngmoco's plan for ruling the App Store and why he believes it's the "most significant shift and opportunity for [game developers] since the birth of this business."
We've summarized Young's long address in this post. It was pretty incredible -- not only did Young lay out his idea of a clear plan for building and developing a large portfolio of very profitable App Store titles "at scale" (the company plans to release
twenty new freemium products on the iPhone in the near future, as well as six titles on the
iPad), but he made it very clear that he fervently believes that freemium and the model he's structured is the future of the video game business.
Continue reading GDC 2010: Ngmoco's Neil Young on how freemium will change the App Store world
GDC 2010: Ngmoco's Neil Young on how freemium will change the App Store world originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 15 Mar 2010 14:00:00 EST. Please see our terms for use of feeds.
GDC 2010: Ngmoco's Neil Young on how freemium will change the App Store world originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 15 Mar 2010 14:00:00 EST. Please see our terms for use of feeds.
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