Ralph Lauren launches Make Your Own Rugby app
Filed under: Humor, Software, Odds and ends, Freeware, iPhone, App Store, iPod touch, App Review
During the existence of the iPhone, shopping has always been the domain of Safari. Browsing web-based stores could be extremely awkward, thanks to bitty drop-down menus and inadvertent "quick views" of garments that you can't seem to click out of. No longer, my fellow clotheshorses. Today, Ralph Lauren launched a unique iPhone application integrating social media with fashion design and online shopping, called Make Your Own Rugby [iTunes link]. The app centers around Ralph Lauren's Rugby line, launched in 2004, that is inspired by the Ivy League atmosphere circa 1940 and that targets preppy college students. The company describes Rugby as "preppy meets urban," though you will only qualify for street cred through a few light touches such as embroidered skulls. The fact that the skull is embroidered on a varsity sweater probably won't do you much good in the back alleys, but you can hope.
The MYO Rugby app allows the user to select a blank rugby shirt, polo, sweater, or jacket from a set of stock designs and customize it with as many distinguished crests, football-themed patches and letters as they want. You can use it to design and purchase clothing for yourself, or you can be a little more creative (and financially devil-may-care) and make designs to be displayed for browsing in the application or to share with friends.
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Ralph Lauren launches Make Your Own Rugby app originally appeared on The Unofficial Apple Weblog (TUAW) on Thu, 10 Sep 2009 17:30:00 EST. Please see our terms for use of feeds.
Ralph Lauren launches Make Your Own Rugby app originally appeared on The Unofficial Apple Weblog (TUAW) on Thu, 10 Sep 2009 17:30:00 EST. Please see our terms for use of feeds.
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